Privacy Policy

You’ve arrived at our Privacy Policy. We have developed this Policy to explain how we collect, use, communicate and disclose personal information, and your legal rights.
If you have any questions about this policy, including any requests to exercise your legal rights, please contact us at
This policy was last updated on 26th April 2024.

How do you use my data?

  • When you sign up as a customer we will collect your name, email address, phone number, address, company name, address and information (if applicable) and your payment details. We collect this in order to take steps to enter into a contract with you and allow you to use our services.
  • When you sign up to our Pilot Program we will collect your name, company name, country, email and phone number. We collect this information because it is in our legitimate interests to promote our products. 
  • When you upload your LLM prompts or use our online forums we will collect any personal data contained within those submissions, on the basis of our legitimate interest to support our customers and users. 
  • To send you marketing information. Where you have previously expressed an interest Aguru’s products and services (and not-opted out of marketing) we will use your name and email address to send you updates because it is in our legitimate interests to promote our products and services we think you might be interested in.
    Where you are a new customer and have opted in via our website to receive updates on our products and services, including offers, demos, promotions and new options, we will process your personal information to provide you with these updates in line with the preferences you have provided. We’ll only use your personal information in this way with your consent.
    You can withdraw your consent to marketing at any time by contacting us at, or where relevant, by following the unsubscribe link in any marketing communication you receive from us.
  • When you contact us either by phone, email, via our ‘Contact Us’ page or via social media, we will usually collect your name, social media handle and contact details, because it’s in our legitimate interest to make sure we can properly respond to your query.
  • When you use our website and consent to our use of cookies we will collect information about how you use our website. We use this information to improve our website and to better understand how people use it. More detail on the information we collect and how we do this is set out in our Cookie Policy below.
  • When you attend one of our events or a third-party event we also attend, we will usually collect your name, address, email address and phone number. We collect this information because it’s in our legitimate interests to promote our business.
  • When you apply for a job with Aguru we may collect your name, contact details, recruitment information (e.g. right to work documentation and references), test results (inc. psychometric), qualifications, accreditations and any additional information we may receive from our recruitment partners. 
    We will use your personal information to assess your suitability for our available roles. We do this to perform our contractual obligations, or to take steps at your request, before entering into a contract. Where we process your right to work documentation, we will do so to comply with our legal obligations.
  • If Aguru is sold we process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal information in this way, the buyer of our business may not be able to provide services to you.

Who do you share my data with?

  • Business partners, suppliers and subcontractors for the performance of the contract we enter into with them or you.
  • Promotional events and marketing organisations – we do not sell data for marketing purposes, but may share your data with an event organiser or collaboration brand including where we run workshops with co-presenters and offer a promotion alongside a partner brand. We will always tell you before (usually on the event registration form) and you will be given the chance to opt-out before we do this.
  • Regulators/ Authorities/ Enforcement Agencies if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of our clients or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.
  • Prospective buyers of our business under our legitimate interest to ensure our business can be continued by the buyer.

Where does Aguru store my data?
We store your data on third party servers which are based outside of the UK.

When working with third parties we will need to transfer your personal data outside of the UK and / or EU.

Whenever we transfer your personal information outside of the UK and the EU, we ensure it receives additional protection as required by law. To keep this policy as short and easy to understand as possible, we haven’t set out the specific circumstances when each of these protection measures are used. You can contact us at for more detail on this.

How long do you keep my data for?
We will only retain your personal information for as long as we need it unless we are required to keep it for longer to comply with our legal, accounting or regulatory requirements.

In some circumstances we may carefully anonymise your personal data so that it can no longer be associated with you, and we may use this anonymised information indefinitely without notifying you. We use this anonymised information to improve the way we work and our services.

What are my rights under data protection law?
You have various other rights under applicable data protection laws, including the right to:

  • access your personal data (also known as a “subject access request”);
  • correct incomplete or inaccurate data we hold about you;
  • ask us to erase the personal data we hold about you;
  • ask us to restrict our handling of your personal data;
  • ask us to transfer your personal data to a third party;
  • object to how we are using your personal data; and
  • withdraw your consent to us handling your personal data.

You also have the right to lodge a complaint with us or the Information Commissioner’s Office, the supervisory authority for data protection issues in England and Wales. If you are based in the EU you can find your relevant supervisory authority here.

Please keep in mind that privacy law is complicated, and these rights will not always be available to you all of the time.

Cookie Policy
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also helps us make improvements. 

A cookie is a small file of letters and numbers that we store on your browser or in your device’s storage. We only use (and store) non-essential cookies if you provide your consent. 




More information


Registers a unique ID that is used to generate statistical data on how you use our website.

1 year

Google Analytics

This helps us understand how you use the Website and helps us to improve your experience. These cookies may track how long you spend on the website and the pages you visit.

The retention period will be between 1 minute and 2 years depending on the type of cookie used.

Linkedin Insight Tag

This measures the web pages visited and actions taken on our site after a Linkedin ad has been viewed or clicked. Data stays anonymous till you’ve submitted any lead gen form with your personal information.

180 days

Meta Business

 This helps us improve the effectiveness of our advertising by understanding the actions that you take on our website. Data stays anonymous till you’ve submitted any lead gen form with your personal information.

180 days


This helps us track website visits and Hubspot form submissions.

13 months

Google Ads

This enables us to display adverts that correspond to your interests.

 The retention period will be between 2 weeks and 90 days depending on the type of cookie used.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.